The COVID-19 pandemic has been changing all aspects of socio-economic life, both bringing challenges and helping businesses form new business trends. Although this is a very difficult time, this can be an opportunity for businesses to make a breakthrough.

Supply chain restructuring

Before the COVID-19 pandemic, businesses focused on core areas or used an outsourcing strategy in lower-cost markets. But it was the disruption of the global supply chain that broke this logic.

Now, it will become more important to control and own the value chain and resources, instead of seeking lower costs in the global division of labor. In which, Intel, Amazon or Maersk are the most vivid examples of controlling and owning their value chain and resources. For example, Intel has invested more deeply in its chip manufacturing and business, even setting up Intel Foundry Services itself to help produce foundry materials, outsourcing services for Taiwan’s TSMC .

Or, Amazon has also set up more than 70% of its logistics services in-house, compared with only 46.6% in 2019. Maersk is working to strengthen its end-to-end supply chain capabilities beyond transportation, when the group recently launched a plan to acquire LF Logistics – a company specializing in international forwarding, logistics and transportation services.

As can be seen, the reconfiguration of the supply chain, which helps companies control one or more stages in production or distribution, will become more common in 2022.

Adapt yourself

In the above context, digitization is the inevitable trend. And as digitalization becomes ubiquitous, global businesses will look to expand beyond their physical boundaries. Global technology leaders, such as Amazon, Netflix or Tencent, have all adopted a fully digital business model to meet the sudden increase in online demand.

In addition, a number of new innovative business models will also emerge. For example, Nike recently acquired RTFKT, a company that makes digital sneakers. RTFKT not only allows consumers to purchase sneakers digitally online, but can also customize them for real-world wear.

However, reverse integration trends can also take place. For example, the case of ByteDance (the owner of TikTok) has gone beyond a social media platform, venturing into both e-commerce and investing in logistics.

Sustainable business is the foundation

Natural disasters, the COVID-19 pandemic, climate change… have increased consumers’ awareness of environmental hygiene. As a result, consumers will prefer environmentally friendly products and services, and businesses will also have to make further changes to reduce the threat of climate change to their operations. their business.

Facing the above situation, many experts believe that sustainable business will continue to become the main foundation of most businesses in 2022 and the following years. Businesses operating in ecological agriculture, renewable energy and many other green production areas are expected to have many development opportunities in the future.

However, businesses will face many new challenges in ensuring financial capital, social capital and environmental capital. Therefore, it is necessary to provide timely and effective support packages and solutions to remove bottlenecks for businesses. For example, to promote the circular economy model, it is necessary to have a complete, synchronous and new legal framework, and greater support to build circular ecosystems in production and business activities. .

source: Nguyễn Chuẩn/diendandoanhnghiep.vn